You’re a young artist (or dancer, actor, musician, animator) and you have a Facebook page, a Twitter account, you’re on Instagram and blog sporadically on Tumblr, maybe you’ve even shot a few You Tube videos. You don’t always remember to update your website and you feel kind of conflicted about “marketing” yourself, but you know you have to have one of the great optimum internet plans, or a plan from another provider, and put yourself out there into the vast Internet wasteland in order to have any chance of making some sort of mark on the industry.

But do you have a “digital strategy?” and what does that even mean?

Artzray spoke with Jennifer van Dijk a digital executive with over 17 years of experience in strategic digital business development and revenue creation about this topic.

First, Jenn shared a bit about her background that allows her to relate to an artistic pathway.

Jenn grew up in a household where critical thinking was a dinner table requirement. Her father was an architect who designed both large and small-scale projects, from parking garages to concert halls and everything in between. His professional peers included many well-known architects, who were friends of the family and frequent house guests. Her mother was an art history major who took her kids to museums and art exhibits. So for Jenn, design and art were always in the mix and she absorbed it all.

She says, “I learned to think” like a designer and artist.

By: LindsayT…

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